Euroflorist.

Euroflorist, founded in 1982, is a leading European online flower and gift company with operations across eleven European countries. The company delivers millions of floral greetings, reception flowers, gifts and funeral wreaths each year through its florist network and direct through box deliveries.

Value creation plan.

  • Drive migration from offline to online orders
  • Improve operational efficiency by focusing on largest markets and reducing internal complexity
  • Develop the customer experience by, among other things, introducing box deliveries in more markets

Malmö, Sweden

Headquarters

Per Lindsjö

CEO

Jörgen Ekberg

Chairman

SEK ~1,050m

Sales

~140

Employees

~55%

Litorina’s ownership

Litorina III

Fund

2007

Year of acquisition

Jörgen Ekberg,
Björn Källén

Investment team

Press releases.