About Litorina.

We have been a partner to entrepreneurs and management teams since 1998.

This is Litorina.

Our vision is to be the preferred partner to Nordic management teams that want to take their companies to full potential. This will help us to fulfil our mission – to invest in and build sustainable companies that enables us to generate attractive returns.

Litorina invests in niche market leading companies with headquarters in the Nordics. We partner with management teams and entrepreneurs that want our support to take the next step in their development.

Our team has more than 100 years of combined experience from investing in and supporting growth initiatives in leading Nordic companies. We are an active owner with a clear framework of how we support our companies.

We are passionate about what we do. Together with the companies we invest in, we set high goals and ambitions. By contributing capital for expansion, relevant experience, a network of knowledgeable advisors and our passion, we aim to double the size of the companies we invest in within a four to seven year period.

Litorina’s investors are long-term international institutional investors that directly or indirectly primarily manage pension savings for Nordic, European, Asian and US workers.


years combined team experience from investments


when it all started for Litorina


team members at Litorina

SEK 3bn

in latest fund


portfolio company investments since 1998


portfolio companies currently

SEK ~10bn

in total sales


employees in the portfolio companies

Strategic focus.

We invest in profitable companies with a healthy business model where we can support further growth initiatives. Based on this, we select companies where we can add value and contribute with relevant experience. This means we are looking for:

  • Niche market leading companies with headquarters in the Nordics
  • Well managed and profitable companies with a clear value creation agenda
  • Focus on consumer and business services sectors
  • Companies with EUR 10-100m in sales
  • Companies that want our support to drive a growth-focused business agenda

How we create value
– The Litorina playbook.

Over the years, we have developed a clear model for how we create value in our companies. This is centered around the different phases in the investment life cycle.

At entry – strategic direction and focus on key value drivers.

  • We ensure we have alignment with the management team and entrepreneurs regarding the strategic direction and key value drivers
  • Geographic expansion is often a key value driver, within the Nordic region and sometimes also globally
  • We support our companies working with buy-and-build, roll-out and acquisition-driven value creation
  • We help drive value creation through digitalization, increased online competence and e-commerce excellence
  • Operational excellence, realizing best practises and synergies are often important tools to drive value creation

Setting the structure.

  • The first 12 to 18 months of an investment, we focus on introducing our governance model where we separate and establish the different roles of the owners, board and management
  • Together with our partners we appoint a board with an external chairman and one to three additional advisors who can support the management team in specific areas of expertise
  • We work with the team to set a suitable management structure and identify recruitment needs to have the right resources in place and work towards the agreed strategic direction
  • Set a financial reporting framework with good financial and operational key performance indicators

Setting the plan.

  • Once we have the right resources and team in place, the board, together with the management team, set a joint business plan for the next three to five years
  • We create a business plan that focuses on a limited number of key value drivers and activities needed to reach our goals
  • We set a framework for continuous monitoring of the plan with yearly strategic reviews


  • Litorina works through the board. We usually have six ordinary board meetings per year where different themes and topics are discussed
  • Between the board meetings, there is a close dialogue between the CEO, chairman and Litorina in so called troika meetings
  • At the request of management, the board and Litorina support the team in specific projects and initiatives

Litorina advisor network.

Litorina works together with a network of more than 50 advisors who are current or former business executives or entrepreneurs with international experience, mainly within our core consumer and business services sectors. These advisors help support Litorina when selecting and evaluating our new investments as well as through active board roles in our portfolio companies.

Below, we present a selection of our current advisors – people who currently work together with Litorina in the boards of our portfolio companies.

Anders Cleemann
Board member of NN07
Experience within consumer brands and retail. Former Board member of IC Group and CEO of Peak Performance, currently CEO of Muuto.

Andreas Andersen
Board member of Leo´s Lekland
International experience from the consumer service industry with a focus on entertainment and amusement parks. Current CEO of Liseberg and former Executive Board member of International Association of Amusement Parks and Attractions as well as Vice President of TIVOLI.

Andreas Göthberg
CEO of JOHBECO and Chairman of Physical Medicine Group
Nordic experience from consumer health services as former CEO of SATS, Memira, OneMed and Akademikliniken.

Christina Ericsson
Board member of KungSängen
Experience within digital operations, including digital transformation of companies offering consumer products and services. Former head of SAS digital sales and currently responsible for Apotek Hjärtat’s e-commerce, e-logistics & customer contact.

Christina Ståhl
Board member of Wallvision
Experience within online, consumer, retail and fashion. Currently CEO of Bagaren och Kocken. Previously CEO of MQ and Mio.

Eva Boding
Board member of RugVista.
Experience within retail, online, consumer, design, and fashion. Current CEO of Edblad & Co and board member of House of Dagmar. Previous experience as board member of Nordic Nest, CEO of Kasthall and various positions at Filippa K and Gant.

Fabian Månsson
Chairman of NN07 and Care of Carl
International experience within consumer, retail and fashion. Former CEO of H&M, Eddie Bauer as well as several board roles and interim assignments in the industry.

Hans Davidson
Board member of NN07
International experience within consumer, retail and fashion as former CEO of Eton.

Henrik Höjsgaard
Operative and board experience from the business services sector. Former CEO of Proffice and currently active in the boards of Posten Norge and Green Cargo.

Ian Tansley
Board member of Care of Carl
International fashion and online experience. Former CEO of the global international online menswear business Mr Porter.

Johan Berg
Chairman of Digpro
International software experience from complex software industries such as the ERP sector. Former Executive VP of Intentia, former CEO of IBS and board experience from Fortnox, Aditro and Itello.

Johan Röhss
Chairman of KungSängen
Experience within retail, real estate and finance from executive positions at Ica, Bilia, Investor, Duka and several board positions and interim roles.

John Womack
Board member of RugVista
Communications and CSR experience from consumer and business services companies. Former Director of Information and IR of Clas Ohlson.

Jörgen Johansson
Chairman of JOHBECO
International experience from the food service industry and several consumer segments. Recent experience include Chairman positions in Constellations, Menigo, Lagkagehuset and Actic.

Lars Wollung
Chairman of mySafety
International experience from CEO positions at Intrum Justitia, Acando and experience from boards within the finance and IT sectors.

Lena Hofsberger
Chairman of Leo´s Lekland
International experience from the consumer industry with a focus on restaurant operations and services. Former CEO of SSP and Aleris as well as several board assignments such as Max, Ambea (Chairman) and Löfbergs.

Ludvig Friberger
Board member of Care of Carl and RugVista
International online experience. Founder and former CEO of RugVista with focus on online marketing and IT capabilities.

Magnus Dimert
Board member of RugVista
Online and logistics experience from own start-ups, including being one of the founders and CEO of Adlibris as well as several board and advisory roles in online and logistics companies, such as Pierce, Revolution Race and AutoStore.

Magnus Yngen
Chairman of Fractal
International consumer and business services experience including international OEM companies. Former CEO of Husqvarna, Camfil and Dometic.

Mattias Miksche
Board member of Euroflorist
Experience from the start-up world including being one of the founders of Boxman and Stardoll. Currently Chairman of Stardoll and board member of several boards and advisory boards within the digitalization, online and IT sectors.

Morten Falkenberg
Chairman of Embellence Group
Operative and board experience from the consumer sector. Most recent operational role was as CEO of Nobia. Worked in senior positions at The Coca-Cola Company for 13 years and has been part of the management team at Electrolux.

Patrick Söderlund
Board member of Fractal
International experience from the gaming industry as former Executive Vice President at Electronic Arts and CEO of DICE.

Per-Ingemar Persson
Chairman of NEWS
Operative and board experience from construction, real estate and installation industries. Has previously held CEO positions within Skanska, Veidekke and NVS.

Per Leopoldsson
Chairman of Nordic Surface Group
Operative and board experience from real estate services. Former CFO of Bravida and several recent board positions including Instalco, SBC and NAI Svefa.

Pernilla Ekman
Board member of Fractal
Experience within consumer brands and retail. Former CEO of Zound Industries, CFO of Tiger of Sweden and CFO of Svenskt Tenn.

Raymond Mankowitz
Board member of Sushi Yama
Experience from a long career with the McDonald’s Corporation in various roles with focus on operations, HR, marketing and communications. Currently engaged in the board of several profit and non-profit organisations.

Stefan Jarbratt
Board member of KungSängen
Former CEO of Pelly, with experience from SweDoor and several board positions in the furniture, kitchen and interior decoration industries.

Sven Demitz
Board member of JOHBECO
Experience from the Swedish food service industry with a long career within Martin Servera in various roles, most recently as Vice President and CFO. Experience from several board and interims assignments in the industry.

Sven Mattsson
Chairman of Sushi Yama
International experience from the consumer services industry. Former CEO of Oriflame and several recent board positions including Joe & the Juice, O’Learys, Akademikliniken and Mediaplanet.

Tord Dyrssen
Board member of Care of Carl
International consumer and fashion experience. Former President of Wholesale business for EMEA for Ralph Lauren. Board experience includes consumer companies such as the Rug Company and Svenskt Tenn.