Care of Carl.

Care of Carl, founded in 2010, is a leading Nordic online retailer of well-known, high-quality brands within apparel, footwear and accessories for men. The company has built its leading position and strong customer loyalty on offering a carefully curated selection of renowned brands online with a first-class customer experience and a high service level.

Value creation plan.

  • Strengthen and support the organization to enable planned expansion
  • Leverage strong online migration within premium menswear
  • Continue Nordic expansion to capture clear market leading Nordic position
  • Expand into new markets outside Nordic region
  • Continue to expand brand portfolio and strengthen supplier relationships

Borås, Sweden

Headquarters

Henning Källqvist

CEO

Fabian Månsson

Chairman

SEK ~250m

Sales

~50

Employees

~70%

Litorina’s ownership

Litorina V

Fund

2018

Year of acquisition

Magnus Ressel,
Björn Källén

Investment team

Press releases.