Physical Medicine Group.

Physical Medicine Group (“PMG”) was formed through the merger between Klinikk for Alle and Naprapatlandslaget. PMG is the market leading provider of physical manual therapy treatments in Northern Europe with around 400 therapists across more than 60 clinics. The group has a strong focus on quality care to patients and aim to always attract the best therapists. PMG has a proven ability to grow organically in existing clinics and with new greenfields, as well as through strategic acquisitions.

Value creation plan.

  • Capture like-for-like growth in existing clinics supported by the attractive market development for physical manual therapy
  • Drive greenfield growth by establishing new clinics
  • Consolidate the market with strategic acquisitions
  • Ensure to attract, develop and retain the best therapists, and strengthen the central organisation and Board, to enable the growth agenda
  • Drive operational excellence and achieve scale benefits

Sandnes, Norway

Headquarters

Oscar Maaseide

CEO

NOK ~400m

Sales

~400

Employees/Therapists

~65%

Litorina’s ownership

Litorina V

Fund

2020

Year of acquisition

Press releases.