Fredrik Lagerkvist appointed new CEO of Physical Medicine Group, Nordics’ largest group within manual medicine.

Physical Medicine Group (”PMG”), Nordics’ largest group within manual medicine, is currently in a strong and exciting phase of rapid growth and development. As a part of the next step in the company’s development, the Board of Directors has appointed Fredrik Lagerkvist as the new CEO to strengthen the management team in Norway and Sweden.

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Fredrik holds a MSc in Economics from Stockholm School of Economics and has among other things worked at McKinsey & Co. Most recently, Fredrik was CEO of Textilia, Sweden’s largest textile service provider within the health and medical care sectors with revenues of SEK 800m and 650 employees.

”With more than 600 000 treatments per year, PMG has rapidly grown into becoming the largest player in the Nordics within treatment of muscle and joint related pain – an outstanding achievement! I am incredibly proud and happy about this assignment and look forward to, together with the management team and all coworkers, further develop the company in the next phase – to create Europe’s both largest and best player within manual medicine” – says Fredrik Lagerkvist, appointed CEO.

”We warmly welcome Fredrik to PMG. With a proven track-record of leading and developing companies in growth phases, we further strengthen the prerequisites for PMG to take on the next step in its journey and continue to be at the forefront of the development in the industry” – says Andreas Göthberg, Chairman of PMG

Fredrik succeeds acting CEO Jesper Ask, who will take the role as Deputy CEO of PMG with a focus on profitable growth, business development and further refining the corporate culture within PMG.

Fredrik assumes his position at PMG on May 9. For more information, please contact;

Andreas Göthberg, Chairman
Mob: +46 730 20 43 00

Fredrik Lagerkvist, appointed CEO
Mob: +46 738 521 861

Gustav Thott, Partner Litorina
Mob: +46 708 55 66 30


Physical Medicine Group (“PMG”) was established to build the European leader within physical therapy with unconditional focus on quality care to patients and being in the forefront within the profession. PMG is today established in Norway and Sweden with approximately 100 clinics and over 400 naprapaths, chiropractors, physiotherapists, osteopaths, doctors, and more. Our well-educated therapists conduct more than 600 000 muscle and joint treatments yearly. Brands that are part of PMG as of today are Klinikk for Alle, Naprapatlandslaget, Muskelcentrum and The Clinic.

Litorina, founded in 1998, invests in niche market-leading companies with headquarters in the Nordics. Litorina partners with management teams and entrepreneurs that want to take their companies to their full potential. Litorina aims to build larger, better and more sustainable companies by contributing relevant experience, knowledge, passion and resources to accelerate growth. For more information, please visit