Physical Medicine Group (PMG) continues its rapid growth journey and enters new partnership with Muskelcentrum

  • When Litorina invested in PMG in January 2020, a clear strategy was set to build the European leader within physical therapy with unconditional focus on quality care to patients and being in the forefront within the profession.
  • PMG has been executing on its growth plan; in one year, the group has performed 7 add-on acquisitions and 7 greenfield investments in Norway and Sweden.
  • During this period, the number of clinics has increased from 29 to 80, and the group today has more than 400 therapists and performs more than 600,000 treatments annually.
  • With the strategic add-on acquisition of Naprapatlandslaget in October 2020, the group increased its market leadership in Norway, expanded geographically to Sweden, and broadened the team with both complementing competencies and resources.
  • With the latest add-on acquisition of Muskelcentrum in February 2021, a quality focused player with 5 clinics in Sweden, the group’s leading position within sports medicine was further strengthened.
  • The journey will not stop here – an extensive pipeline of value creation activities within both operations and expansion lays a strong foundation for the coming years.



For further information, please contact:

Oscar Maaseide, +47 900 43 250, Group CEO Physical Medicine Group

Gustav Thott, +46 8 545 181 80, Partner, Litorina V Advisor

Litorina, founded in 1998, invests in niche market leading companies with headquarters in the Nordics. Litorina partners with management teams and entrepreneurs that want to take their companies to full potential. Litorina aims to build bigger and better companies by contributing relevant experience and knowledge, resources for expansion and a lot of passion. For more information, please visit