Litorina’s portfolio company EuroFlorist acquires 800Blomster in Norway

EuroFlorist Norge AS acquires the flower delivery service provider 800Blomster in Norway, thereby EuroFlorist strengthens its position in the Norwegian market.


On 4 February 2009 an asset purchase agreement was signed to acquire 800Blomster’s flower delivery service. The acquired business (“800Blomster”), where the majority of sales is generated through Internet, has an established, well-known brand name and a loyal customer base. Both EuroFlorist and 800Blomster will benefit from the transaction, 800Blomster will be able to capitalize on EuroFlorist’s services and systems at the same time as EuroFlorist will receive one additional channel and customer interface towards the Norwegian market.

For further information, please contact:

Lars Höglund (+46-40-602 00 00), CEO EuroFlorist
Ann Dahlman (+46-8-545 181 80), Litorina

Litorina, founded in 1998, is a private equity firm that focuses on acquiring and industrially developing small to medium-sized primarily Swedish companies. Litorina offers broad and deep expertise via its own organization as well as through its network of industrial advisors. Litorina Capital Advisors AB acts as an investment advisor to Litorina’s third fund, Litorina Kapital III LP, which is currently in an active investment phase. Litorina is backed by a number of venerable and reputable Swedish and international institutions who have together invested approximately SEK 2,400 million in Litorina’s three funds.