EuroFlorist was founded by Peter Jungbeck in 1982 and was one of the pioneers of online flower delivery, offering this service since 1995. Today EuroFlorist is the leading flower delivery service provider in Europe, with directly affiliated flower shops in Belgium, Denmark, France, the Netherlands, Luxembourg, Norway, Poland, Sweden, Germany and Austria. Flowers are delivered outside the home market in partnership with 54,000 flower shops via the international network Teleflor International. Over the past four-year period EuroFlorist has grown turnover with 26% p.a. organically and trough acquisitions while also doubling the number of affiliated flower shops, which currently number about 10,000.
“We have made several corporate acquisitions in Europe in recent years,” says Peter Jungbeck, founder and part-owner of EuroFlorist. “These acquisitions, which are based on our experience in running an efficient flower delivery service, play a large part in the success we have enjoyed on the market. Growth is important in our business in order to benefit from the economies of scale and thereby increase profitability.”
“The sector is currently experiencing vigorous growth due to new sales channels that provide direct contact with the consumer. EuroFlorist has a stable base in this segment, and with the new products and services we intend to introduce during the coming year we envision continued strong growth in the years to come,” Peter Jungbeck continues. “Moreover, there are several additional markets in Europe which we intend to incorporate into our group of companies.”
“Peter Jungbeck and his management team have skilfully built up EuroFlorist into the leading European player in flower delivery service through a consistent focus on renewal of the range of services and international expansion. We look forward to taking the next step in the development of EuroFlorist together with the company’s management. There are great opportunities for further growth geographically, via the Internet and through a broader product range,” says Harold Kaiser, Managing Partner at Litorina Capital Advisors, investment advisor to Litorina Kapital III.