EuroFlorist is acquiring eFlorist, one of the leading flower delivery companies in the UK. The acquisition of eFlorist strengthens EuroFlorist’s market leading position in Europe and further consolidates the largest florist network outside North America.
EuroFlorist, Europe’s leading flower and gift delivery company, with operations in ten countries in northern and central Europe, is expanding its geographic presence to the UK and Ireland. Following the acquisition, the group will generate revenues of approximately SEK 920 million.
eFlorist, the second-largest florist network in the UK, has generated a solid growth over the last few years, in particular within its online and corporate businesses. Growth was strengthened after the company’s rebranding from Teleflorist to eFlorist in autumn 2009. In its latest financial year, eFlorist generated revenues of approximately SEK 230 million and good profits.
EuroFlorist’s acquisition of eFlorist will strengthen the group’s product and service offering to consumers, businesses and florists. The exchange of competence, best practice and the utilisation of common platforms in the group will enhance EuroFlorist’s ability to create further organic growth, in particular within its online business.
”The acquisition of eFlorist gives us further competence and resources to strengthen our offering to consumers and businesses, our florist network and our growing Internet business. The acquisition of eFlorist is an important strategic investment, which creates our third centre of excellence in the UK, in addition to our two current centres in Northern and Central Europe”, says Lars Höglund, CEO EuroFlorist.
”The acquisition of eFlorist is an important step in further strengthening EuroFlorist’s leading market position in Europe. The acquisition creates synergies within the group and provides excellent opportunities for further growth of the EuroFlorist group”, says Harold Kaiser, Managing Partner Litorina.