Euroflorist appoints Mats Brandt to new CEO

Mats Brandt has been appointed new CEO of Euroflorist. Most recently Mats was the CEO of Hemnet and before that several leading positions at e.g. Ticketmaster/Ticnet in Sweden and internationally.


”We are delighted that Mats will take on the role as the new CEO of Euroflorist. Mats combines a clear leadership and a strong result orientation with significant experience from international businesses”, says Mathias Hedlund chairman of the board in Euroflorist.

“I look forward to bringing the customer experience and product offering to new levels together with the management, the employees and the board of directors. Euroflorist has a strong starting point”, says Mats Brandt.

Mats Brandt starts his position as CEO of Euroflorist 1 October.

For further information, please contact:

Mathias Hedlund, chairman of the board, Euroflorist, +46 70 666 37 58
Mats Brandt, new CEO Euroflorist, +46 762 650 214

Euroflorist is Europe’s leading online flower gift delivery provider with operations in twelve European countries. Every year, Euroflorist delivers millions of floral greetings, reception flowers, gifts and funeral wreaths through 5 000 directly affiliated flower shops and external suppliers. Since its inception in 1982, Euroflorist has grown internationally through its own establishments and through acquisitions of florist networks. Euroflorist began to offer online flower gifts as early as 1995, which today represent approximately 70% of the total sales.