For further information, please contact:
Mathias Hedlund, chairman of the board, Euroflorist, +46 70 666 37 58
Mats Brandt, new CEO Euroflorist, +46 762 650 214
Euroflorist is Europe’s leading online flower gift delivery provider with operations in twelve European countries. Every year, Euroflorist delivers millions of floral greetings, reception flowers, gifts and funeral wreaths through 5 000 directly affiliated flower shops and external suppliers. Since its inception in 1982, Euroflorist has grown internationally through its own establishments and through acquisitions of florist networks. Euroflorist began to offer online flower gifts as early as 1995, which today represent approximately 70% of the total sales.