Euroflorist operates in 12 countries and has its largest market in UK, followed by Sweden. In 2010 Euroflorist entered the UK market through an acquisition of eFlorist, which online business has grown with 20% per year since then. With the acquisition of iFlorist, Euroflorist increase its order volume with approx. 30% in the UK and strengthens its delivery network of florists.
“We have had fantastic growth in UK the last five years and this acquisition strengthens our position further in the UK market. Among other things iFlorist has a well developed B2B offering, which we can apply in our other markets. In addition, we can incorporate their online business in our environment and create synergies affecting our EBITDA positively”, says Jesper Kärrbrink deputy chairman at Euroflorist.