Euroflorist has through an acquisition of the remaining 51% of the Polish company Euroflorist SP. Z.O.O further strengthened its European presence. Euroflorist has since 1995 had a passive minority interest in the Company. Euroflorist Polen has annual revenues of approximately SEK 20 million, a nationwide network of florists and a significant potential to further development of the business.
”We now, with a wholly owned subsidiary in Poland, look forward to further develop the business, strengthen its online presence and position in the market. We see significant growth potential through integrating Poland into our pan European platform, implementing best practice in online and launching our broader service range that we provide in our other European countries ”, says Jesper Kärrbrink, CEO of Euroflorist.
For further information, please contact:
Jesper Kärrbrink, +46 40 602 00 00, CEO of Euroflorist
Euroflorist is Europe’s leading online flower gift delivery service provider with operations in twelve European countries. Every year, Euroflorist delivers millions of floral greetings, reception flowers, gifts and funeral wreaths through 9 000 directly affiliated flower shops. Since its inception in 1982, Euroflorist has grown internationally through its own establishments and through acquisitions of floral networks. Euroflorist began to offer online flower ordering as early as 1995. A large share of the growth over the past 15 years has been driven by online sales, which today represent approximately 50% of the total sales. The company continuously develops its range of products and services, which consists of flowers, gifts, gift cards, etc., all distributed through its unique network of florists in Europe.