mySafety.

mySafety, founded in 1999, is a leading Nordic provider of everyday security services and insurance solutions. The company’s service offering includes ID protection, blocking service for credit and debit cards, lost and found and other specialized insurance and service combinations to provide peace of mind to their customers.

Value creation plan.

  • Strengthen the organization and board to drive a Nordic growth agenda
  • Develop and expand the company’s service offering and customer experience
  • Expansion into new geographical markets outside of Sweden
  • Introduce partnership model to drive new customer intake

Stockholm, Sweden

Headquarters

Daniel Elfvendahl

CEO

Lars Wollung

Chairman

SEK ~450m

Sales

~220

Employees

~95%

Litorina’s ownership

Litorina III

Fund

2007

Year of acquisition

Jörgen Ekberg,
Björn Källén

Investment team

www.mysafety.se

Website

Press releases.