Securia, which is the leading company in Sweden for credit card blocking services and other forms of products for personal and financial security, broadens its product portfolio through the acquisition of SBM. SBM, headquartered in Malmö, is today the leading company in Sweden for secure marking and theft protection of cars and related insurance products. The company offers e.g. insurance against theft of car keys, breakage of windshields and car breakdowns, and related assistance services. SBM has experienced healthy growth and profitability and turned over 30 MSEK in 2007.
Cross selling opportunities between the two companies customer bases are excellent and the possibility for revenue synergies is one of the drivers behind the acquisition. Opportunities to introduce SBM:s products in the other markets where Securia currently is active, i.e. Finland, Norway, Eastern Europe and Latin America, will also be assessed.