Litorina exits mySafety

  • Litorina has sold all its shares in mySafety Group to a consortium led by Empir Group, which is listed on the OMX Nasdaq Small Cap list in Stockholm

  • During Litorina’s holding period mySafety has tripled profits and grown substantially by building the leading Nordic player in ID protection and related combinations of insurance and services for personal protection


Litorina exits mySafety Group, the last remaining investment in Litorina Fund III, to a consortium led by the listed investment company Empir Group AB and management.

During Litorina’s ownership the company has broadened its product portfolio substantially within the market for personal protection, by innovating combinations of insurance and service elements, and growing its geographic footprint. The company is today for instance the clear Nordic market leader in ID protection.

The company has during the holding period tripled profits and is today a meaningfully larger player. With the new partner-based strategy beginning to yield results it is the right time to hand over ownership to a new group.

“It has been an interesting journey to help build mySafety from a one-product and one-market company to a Nordic company with a broad portfolio of innovative products and services, being the market leader in several segments,” says Jörgen Ekberg, Senior Advisor at Litorina and Chairman of the Board. “Since this is also the last remaining asset in Litorina Fund III, we can now summarize a good performance for the fund as a whole.”

For further information, please contact:

Jörgen Ekberg, +46 (0) 708 113 160, Senior Advisor at Litorina
Daniel Elfvendahl, +46 (0) 733 209 445, CEO at mySafety Group