mySafety.
mySafety, founded in 1999, is a leading Nordic provider of everyday security services and insurance solutions. The company’s service offering includes ID protection, blocking service for credit and debit cards, lost and found and other specialized insurance and service combinations to provide peace of mind to their customers.
Value creation plan.
- Strengthen the organization and board to drive a Nordic growth agenda
- Develop and expand the company’s service offering and customer experience
- Expansion into new geographical markets outside of Sweden
- Introduce partnership model to drive new customer intake
Stockholm, Sweden
Headquarters
Daniel Elfvendahl
CEO
Chairman
SEK ~350m
Sales
~150
Employees
~95%
Litorina’s ownership
Litorina III
Fund
2007
Year of acquisition
Investment team
Website