Fractal – bringing premium products to gamers globally.

To enable a broadening of the product offering and a global expansion, Litorina strengthened the board with both gaming and international experience. Together with the CEO, we also strengthened the team with several new members to the management team including a new CFO, CMO and Head of Supply Chain in addition to revamping of the product development department significantly. In total, the organisation more than doubled in size during Litorina’s ownership.

When Litorina became a partner to the Fractal team, the company was relatively reliant on its flagship Define case series. In order to grow and reduce product concentration, the team ramped up its product development capabilities and broadened the offering with additional functionality as well as esthetical variations. Thanks to a loyal fan base and Fractal’s focus on launching products characterized by high-end design, performance and quality, Fractal was able to diversify its business and build a robust and wide product offering, supporting its global expansion plans.

Fractal is active within a market characterized by strong growth driven by the increased interest in gaming across all age groups. To capture the huge international growth potential for gaming products, Fractal launched a new graphical identity that matched its premium positioning, invested sales resources in its existing markets such as the US, and refined its global marketing strategy, and simultaneously expanded to high-growth regions such as the Chinese market.