Thomas Keifer appointed new CEO of CarpetVista

CarpetVista, a leading online retailer of high-quality carpets with sales in over 50 countries, has appointed Thomas Keifer as new CEO. Thomas Keifer has a strong background from the retail industry, most recently as CEO of consumer electronics retailer Kjell & Company.

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CarpetVista has since it was founded in 2005 by Hossein Sadr and Ludvig Friberger grown to become a global leading online retailer of high-quality carpets with sales in over 50 countries. The Swedish private equity company Litorina, through the fund Litorina IV, became the new majority owner in December 2015 and has together with the founders continued to develop the company. As a natural next step in the company’s development, the board of directors has appointed Thomas Keifer as the new CEO with the target to continue to strengthen CarpetVista’s leading position internationally and focus on securing the company’s long-term profitable growth potential.

Thomas has previous CEO experience from a number of fast-growing companies with a focus on retail and IT businesses. In addition to being CEO of Kjell & Company during the years 2008 to 2011 and 2013 to 2016, Thomas has been CEO of the HVAC & electrical wholesaler Solar Sweden, the listed company MultiQ as well as WM Data Owell (later name changed to Atea).

Thomas will assume his role as CEO of CarpetVista on the 3rd of April. He will take over the CEO position from the founder Hossein Sadr who in connection with the transition will leave his operative role in the company and move into an advisory role and remain as a member of the board of directors of the company.

”We are pleased to have recruited Thomas Keifer as the new CEO of CarpetVista. The appointment of Thomas as the new CEO has been a natural step in the development of CarpetVista since Litorina and the new board of directors came into the company. All parties look forward to being able to take the next step in the company’s development into a larger business by appointing Thomas as the new CEO,” says Nils Vinberg, chairman of the board of directors of CarpetVista.

”We welcome Thomas Keifer to his new role as CEO of CarpetVista. I am convinced that his solid experience and background will be a great asset for CarpetVista in its continued development. Recruiting Thomas will be very positive for the company’s development. He will be able to contribute with competence and new ideas that will be needed to strengthen the organization further,” says Hossein Sadr.

 ”CarpetVista is a fast growing and profitable online business with a fantastic and well established international position within the carpet industry. I look forward to working with all the dedicated and knowledgeable people in the company and the board of directors in continuing the company’s expansion,” says Thomas Keifer.

For further information, please contact:

Nils Vinberg, +46 708 – 63 11 01, Chairman of the board of directors of CarpetVista
Thomas Keifer, +46 723 – 11 60 12, CEO of CarpetVista

CarpetVista, founded in 2005, is the leading online retailer within high quality carpets. The company has its head office and central warehouse in Malmö and offers Europe’s largest assortment of unique handmade and machine made carpets. CarpetVista sells its carpets internationally to markets such as Germany, France, the Netherlands and the Nordics through its own online stores. For more information, please visit

Litorina, founded in 1998, focuses on acquiring and industrially developing companies together with their management teams. Litorina offers broad and deep expertise both via its own organization and through its network of industrial advisors. Litorina Capital Advisors AB serves as an investment advisor for Litorina’s funds. For more information, please visit