Peter Haveneth is new CEO of Grolls

Peter Haveneth has been appointed the new CEO of the Grolls Group, the Nordic region’s leading supplier of workwear and personal protective equipment. Peter has experience from management positions at several industrial companies, and has worked both with workwear and in private equity-owned companies in recent years. His most recent position was as Senior Vice President at the Stena Line Group. Peter will join Grolls on 17 August, taking over from Karl Jartun who will step down as CEO after just over a year in the role.

Grolls 2

Peter Haveneth is 42 years old, and has experience from management positions at several different industrial and service companies. His previous roles include CEO of Vindora Utbildning, Ragn-Sells Renhållning and Snickers Workwear. His most recent position was as Senior Vice President at the Stena Line Group, with responsibility for areas including operational excellence, HR and communications.

“Grolls has experienced excellent growth in recent years, and has gone from being the leading Swedish professional workwear and personal protective equipment chain to become the Nordic region’s biggest specialist chain, with significant operations in Norway and Finland, too,” says Chairman of the Grolls Group Anders Grönlund. “Grolls’ future focus will be on continued expansion, and in order to keep growing at the same rate in future, we need to ensure that the right conditions are in place for this in terms of organisation, systems and effective processes. Peter will focus on leading the organisation and implementing a number of key projects that will enable Grolls to continue growing and to win market shares. Most of these projects have already been launched. I believe that Peter’s industry experience, combined with his ability to drive forward change processes, will be of great benefit to Grolls.”

“Grolls is an impressive business, and the role will bring many interesting challenges,” says Peter Haveneth. “Grolls will soon exceed SEK 1 billion in turnover, and needs to put processes in place that are adapted for a medium-sized, growing business. I look forward to joining the company’s committed employees on this exciting journey.”

For further information, please contact:

Lars Verneholt, +46 73 386 92 07, Partner, Litorina Capital Advisors AB

Grolls is a leading player in the Nordic region within workwear and personal protective equipment, through a chain of 48 stores in Sweden, Norway, Finland and Estonia. Grolls also owns the Björnkläder, Univern and Nytello brands. It has around 360 employees, with turnover in 2014 of SEK 905 million. Since December 2010, Grolls has been owned by the private equity firm Litorina, which invests in and develops small and medium-sized Nordic companies. For more information, please visit

Litorina, founded in 1998, is a private equity firm that focuses on acquiring and industrially developing primarily Swedish companies together with their managements. Litorina offers broad and deep expertise both via its own organisation and through its network of industrial advisors. Litorina is backed by a number of venerable and reputable institutions who have together invested approximately SEK 4.8 billion in Litorina’s four funds. For more information, please visit