Litorina partnered with the founder and CEO, Hannes Wallin, in 2016 with a view to grow a regional challenger within PC gaming products into an internationally leading premium brand within its niche. Leveraging significant investments into the organisation and product development in particular, the company has grown its loyal customer base of primarily competitive and committed gamers, and significantly widened its product line-up while staying closely focused on delivering well-designed products of superior quality and performance. Fractal has also expanded its geographical reach and captured market shares in the most important markets for gaming products globally, reaching a global top-three position during 2020. As a result, the financial development during Litorina’s holding period has been impressive, with sales increasing by an average of 25% p.a. and EBITDA increasing by more than five times.
“The investment in Fractal and the partnership with Hannes is a good example of Litorina’s strategy to back entrepreneurs and management teams in the Nordics, in this case within premium consumer brands, which is one of Litorina’s core verticals. We have made significant investments in strengthening the organisation and building a solid platform for continued international expansion within the attractive premium segment of PC gaming products. The board and management have shared a strong commitment to broadening and deepening the product range which has been tremendously successful. Fractal stands well-positioned to continue building on its track record of strong profitable growth”, says Gustav Thott, partner at Litorina.
“Fractal has, since we founded the Company in 2010, established a leading market position globally and built a well-regarded brand within the premium PC gaming products segment. We continue to see great opportunities for development for Fractal over the coming years based on the solid growth in the underlying market within performance gaming and e-sports as well as through the growth initiatives we carry out”, says Hannes Wallin, founder and CEO of Fractal. “Litorina has contributed with valuable resources and knowledge which has accelerated the strong growth we have seen over the past years. I am grateful for their contribution and look forward to continuing the journey as a listed company”.
