Litorina enters into a partnership with SellPower, a specialised value-adding reseller of sustainable energy solutions including solar and energy storage systems
SellPower’s concept, which emphasises predominantly EU-manufactured, sustainable and high-quality solar and energy storage systems bundled with value-adding services, is a key enabler in meeting the growing demand for electricity while ensuring a balanced electricity grid
The founding management team will remain as significant owners, and Litorina will support them in establishing SellPower as the leading specialised value-adding reseller of sustainable energy solutions in the Nordics
Since its inception in 2010, SellPower has successfully expanded its offering from off-grid energy storage to cover a comprehensive suite of energy solutions, encompassing solar and energy storage systems, for prosumer, commercial, and industrial applications. SellPower offers carefully selected, predominantly EU-manufactured high-quality and sustainable solutions, along with in-house technical competence, project engineering, and education to its local and regional installation partners throughout Sweden.
“Having been active in the segment for over a decade, we have built strong relationships with our suppliers and developed a concept of sustainable, long-lasting, and efficient energy solutions to our partner network of installers and their end-customers”, says Martin Lindgren, CEO of SellPower. “We operate in a fast-growing market with large potential, and we believe Litorina’s resources, network and experience will provide great support to SellPower and the management team in navigating and capturing the full potential going forward.”
Since 2020, the company has achieved high double-digit growth with solid profitability, and currently has a turnover of SEK 170m. To continue drive growth, SellPower aims to further develop and strengthen its installation partner network, and continuously enhance technical knowledge, in-house competence and product offering to provide an enduring value-added proposition to customers.
“We have followed the energy supply industry closely, and the solar segment specifically, which is expected to grow by double-digit figures driven by increased electricity usage, ambitious regulations and targets, improved return on investments for sustainable solutions, and a strong commitment to the green energy transition. We are convinced that SellPower and its management team is a strong platform that is well-positioned to capitalise on these growth opportunities in the coming years. We look forward to embark on this journey together”, says Paul Steene, Partner at Litorina.
SellPower was founded in 2010 and is a specialised value-adding reseller of energy solutions, including solar and energy storage systems, for prosumer, commercial, and industrial applications. SellPower offers carefully selected, predominantly EU-manufactured high-quality and sustainable solutions, along with in-house technical competence, project engineering, and education to its local and regional installation partners throughout Sweden. For more information, please visit www.sellpower.se.
Litorina, founded in 1998, invests in niche market-leading companies with headquarters in the Nordics. Litorina partners with management teams and entrepreneurs that want to take their companies to their full potential. Litorina aims to build larger, better and more sustainable companies by contributing relevant experience, knowledge, passion and resources to accelerate growth. For more information, please visit www.litorina.se.