Litorina invests in NN07

Litorina acquires a majority stake in NN07, an international premium casual menswear brand. The acquisition creates a partnership with NN07’s founders and management as well as the previous majority owner, Fidelio, which all will remain as significant owners. By combining a strong value proposition, authentic and consistent brand DNA and high-quality products, NN07 has achieved strong profitable growth since its inception in 2007. Litorina will support NN07 on its continued international growth journey by leveraging previous experience from the premium menswear market.


NN07 was founded in Copenhagen in 2007 and is well-known for its popular chinos. The company has, by focusing on design, quality and fit, successfully established itself as a lifestyle brand with a complete product range, offering trousers, shirts, knitwear, jerseys and outerwear. Sustainability is core to NN07 and pervades all products as the company constantly strives to create timeless and durable clothes that stand the test of time.

NN07’s ability to refine classic menswear and create the originals of tomorrow with superior quality has led to loyal consumers and strong relationships with trade partners. NN07 has built close collaborations with leading local and global partners such as NK, Magasin, Care of Carl, Mr. Porter, Harvey Nichols, Liberty, Engelhorn, Konen, Bijenkorf and Nordstrom. Today, NN07 has sales in more than 40 countries with c. 75% originating from Scandinavia and c. 25% predominantly from UK, Germany, Benelux and USA.

To support in the international expansion and brand development, NN07’s board of directors will be strengthened with Fabian Månsson (former CEO H&M, Eddie Bauer, etc.) as the new chairman and Hans Davidson (former CEO of Eton) as a new director. Anders Cleemann (CEO of Muuto and former CEO of Peak Performance) will continue as a director.

“With its uncompromising focus on bringing high-quality premium menswear with a strong value proposition to the market, NN07 is well-positioned to continue its strong profitable growth journey. We have good experience from investing in the premium menswear sector, for example through our investment in the premium shirt company Eton, and we are pleased that NN07 has chosen Litorina as its partner. We are very impressed with the team at NN07 and what they have accomplished. The strong relationship NN07 has with strategic resellers constitutes a solid foundation for continued international expansion. Furthermore, NN07 has a loyal customer base due to its focus on providing quality products, leading to interesting opportunities in the digital arena”, says Gustav Thott, Partner at Litorina.

”The NN07 team is excited to partner with Litorina, a leading investor within consumer brands. We are growing strongly in Scandinavia, expanding internationally with premium retailers and strengthening our presence in the online landscape. Litorina, with its extensive knowledge, experience and network, will be a great support to the skilled team at NN07 on our fantastic growth journey”, says Tommy Holte, CEO at NN07.

For further information, please contact:

Tommy Holte, +45 29 61 46 26, CEO, NN07
Gustav Thott, +46 708 55 66 30, Partner, Litorina V Advisor

NN07 is a lifestyle brand built on the foundations of quality, attention to details and good craftmanship. From the headquarter in Copenhagen the team creates the originals of tomorrow through uncompromising fit, design and quality. NN07 products are sold internationally via NN07’s own website, concept stores, leading e-commerce retailers, department stores and retailers. For more information please visit

Litorina, founded in 1998, focuses on acquiring and industrially developing companies together with their management teams. Litorina offers broad and deep expertise both via its own organization and through its network of industrial advisors. For more information, please visit

Fidelio is a Swedish investment company that primarily invests in non-public companies in Northern Europe. Our aim is to be an active owner that works closely with management to drive growth and create healthy and strong businesses. A combination of quick decision making and a flexible investment mandate enables us to be a long-term, flexible and pragmatic investor. In close collaboration with the management teams we help our portfolio companies by providing expertise, commitment and capital. For more information please visit