CarpetVista was founded in Malmö 2005 by Hossein Sadr and Ludvig Friberger and has since then grown to a business with more than SEK 200 million in annual sales. The company has so far focused its marketing efforts in Europe and current important markets are Germany, France, the Netherlands and the Nordics. The products are sold through own online stores serving customers in 18 different languages. CarpetVista designs and develops the products in-house and the majority of its products and sourcing are made in Turkey, India, Pakistan and Iran through own local sourcing organisations. The business is run from the head office in Malmö where the entire value chain is present from sourcing, product development, marketing, web development, customer service, central warehousing to logistics.
As a step to further support the growth of the company, the board will be strengthened with Nils Vinberg as chairman, Jesper Kärrbrink and John Womack as experts within online and ESG respectively, as well as representatives from Litorina.
”The cooperation with Litorina gives us the opportunity to further focus on the things we are passionate about which is to continue to develop the company and attract even more customers” says Ludvig Friberger, co-owner and CEO, CarpetVista.
”Litorina has a clear track record of building strong organisations and take companies to the next level” says Hossein Sadr, co-owner and business developer, CarpetVista. ”We look forward to a fruitful collaboration with Litorina”.
”CarpetVista has established a strong position in the international market for online carpet retailing. We are impressed by the company’s ability to combine strong organic growth together with good profitability” says Paul Steene, Partner, Litorina Capital Advisors, advisor to Litorina IV. ”We are very happy that Hossein and Ludvig have chosen Litorina as their partner in the continued development of CarpetVista”.
