Litorina has divested its holding in Fiskarhedenvillan, one of Sweden’s leading suppliers of quality single-family houses, to Fiskarhedenvillan´s CEO and a group of industrial partners
With a clear focus on quality houses and customer satisfaction, Fiskarhedenvillan has continued to grow in Sweden, established a strong market position in Norway and a nascent position in Finland
During Litorina’s ownership, organic sales have almost doubled with continued strong profitability
The divestment generated good returns for Litorina’s investors
The house supplier Fiskarhedenvillan was founded in Dalarna in 1993. The business idea then, as now, was based on affordable, easy-to-assemble quality houses rooted in a strong tradition of craftsmanship. The company has nationwide coverage in both Sweden and Norway and has also established itself in Finland. In total, Fiskarhedenvillan delivered approximately 500 houses in 2019 together with the development of a very strong order book for 2020 and beyond.
Litorina acquired a majority share in Fiskarhedenvillan in 2012, in partnership with the management team and key personnel. Since Litorina’s entry, the company has experienced good organic sales growth from approximately SEK 380 million to SEK 700 million today, with continued strong profitability. Growth has been driven by taking market shares in Sweden and establishing a solid market position in Norway and entering into Finland. This development has been based heavily on the expansion and strengthening of its agency network, in parallel with a clear strategy of creating high quality leads using successful marketing via social media.
“We invested in Fiskarhedenvillan because their concept of tailor-made and cost-effective houses, that were appreciated by the customers, presented strong expansion possibilities. We saw an opportunity to continue to grow in the Swedish market and establish ourselves in other Nordic countries such as Norway and Finland. Furthermore, we expected a clear improvement potential in developing the company’s marketing and sales activities through investments in digitalization, supply, pricing and the brand”, says Lars Verneholt, partner at Litorina Capital Advisors AB, investment advisor to the fund Litorina IV. “We are impressed by management’s commitment and ability to deliver according to plan and are proud of the strong development where the company has successfully gained market share and improved the margin in the business”.
“The journey with Litorina, an active and committed owner, who has provided valuable support during these years, has been an exciting one. I believe that the new buyer consortium, will support Fiskarhedenvillan´s continued development in an excellent way, especially with respect to its continued expansion internationally”, says Gunnar Jönsson, CEO of Fiskarhedenvillan
Pareto, Sundling Wärn Partners, Vinge and PwC were advisors to the sellers in the transaction.
For further information, please contact:
Lars Verneholt, +46 733 86 92 07, Partner, Litorina Capital Advisors AB
Gunnar Jönsson, +46 243 55 92 88, CEO, Fiskarhedenvillan
Fiskarhedenvillan, founded in 1993, is a leading Swedish supplier of quality single-family houses with operations in Sweden, Norway and Finland. The company provides energy-smart and individually tailored quality houses at competitive prices to around 500 families each year. Fiskarhedenvillan delivers the building material to all customers in stages, in the form of building kits instead of a pre-fabricated structure, substantially increasing the flexibility for customers. For more information, please visit www.fiskarhedenvillan.se.
Litorina, founded in 1998, invests in niche market leading companies with headquarters in the Nordics. Litorina partners with management teams and entrepreneurs that want support to take the next step in their development. By contributing capital for expansion, relevant experience, a network of knowledgeable advisors and passion, Litorina aims to double the size of the supported companies within a four to seven-year period. For more information, please visit www.litorina.se.
Buyer consortiumconsists of Fiskarhedenvillan´s CEO and a group of industrial partners.