Leo’s Lekland was founded in Luleå in 2006 by the company’s CEO, Joakim Gunler, and Jonas Rönnqvist. In recent years, the company has grown significantly, primarily by opening play centres in additional locations, through the acquisition of Norway’s largest play centre chain, and by expanding a number of existing play centres. Leo’s Lekland currently operates thirteen play centres in Sweden, nine in Norway and one in Denmark, and is poised for further expansion in the Nordic region.
Kooperativa Förbundet via KFI Kapital has chosen to dispose of Leo’s Lekland as part of its strategy to streamline its operations, and key personnel within the company have chosen to re-invest together with Litorina.
“We look forward to working with Litorina to keep developing Leo’s Lekland into Europe’s leading play centre player. Our cooperation with Litorina will bring additional resources, enabling the company to continue establishing new play centres, as well as industrial support, allowing the company to develop the concept further and to improve its existing highly developed operations. All in all, this should mean that we can further strengthen our brand with consumers” says Joakim Gunler, co-founder and CEO of Leo’s Lekland.
“Leo’s Lekland is a high quality Swedish company with a market-leading position within its niche in the Nordic region. We are impressed by what the management has achieved with the company, and we are proud and delighted to have the opportunity to continue developing Leo’s Lekland together with them” adds Lars Verneholt, Partner at Litorina Capital Advisors, investment advisor for Litorina IV.