The play centre chain Leo’s Lekland continues its rapid expansion. Through the acquisition of Andy’s Lekland, the second largest chain in Sweden after Leo’s Lekland, the expansion rate is further increased and the deal will strengthen Leo’s Leklands position primarily in the Stockholm region. The transaction comprises five play centres with a combined turnover of c. SEK 45 million.
The transaction means that Leo’s Lekland takes over a total of five Andy’s Lekland play centres in Stockholm (3), Gävle (1) and Örebro (1). The three play centres in Stockholm will be rebuilt and reopened under the Leo’s Lekland brand. The play centres in Örebro and Gävle will continue to operate under the Andy’s Lekland brand but under the management of Leo’s Lekland.
“Finding attractive locations in the Stockholm region is challenging and we believe the deal constitutes an opportunity to expand and consolidate our leading position, primarily in the capital of Sweden. We will now rebuild and adapt the play centers in Barkarby, Bromma and Länna to fit into Leo’s concept” says Joakim Gunler, CEO of Leo’s Lekland
For further information, please contact:
Joakim Gunler, +46 (0)70 553 30 21, CEO of Leo’s Lekland
Leo’s Lekland is the largest play centre chain in the Nordic region with a total of 41 play centres (24 in Sweden, 9 in Norway, 5 in Denmark and 3 in Finland). When the company was started in 2006, the founders wanted to create a meeting place for families with focus on play and movement. This is more relevant than ever since reports from WHO show that children spend too little time on physical activity. The company’s success is based on a strong concept of play, fun and movement for the whole family with security, cleanliness and service in the first place. For more information, see www.leoslekland.se.