Since its inception in 1998, KungSängen has grown organically to generate annual sales in excess of SEK 300 million. The product range consists primarily of high-quality beds manufactured by KungSängen, bed linen and other related bedroom accessories, sold under the KungSängen brand. The products are primarily sold to private consumers in 37 KungSängen stores, through the proprietary webstore, and via a third-party retailer in Finland. Most beds are manufactured, according to customer specifications, in the KungSängen production facility in Enköping, Sweden.
“The company has experienced a very strong development over the past few years, and we are proud to see KungSängen ready to take its next step”, says Peter Gustafsson, shareholder and CEO of KungSängen. “KungSängen stands well prepared to continue its development, and we are pleased to have found a long-term partner in Litorina. We look forward to continuing the company’s expansion together with Litorina, to strengthen the commercial platform and the organisation, and to further develop KungSängen’s channel and sales strategies”.
“KungSängen has established a strong standing in the Swedish bed market with strong brand recognition and a competitive customer offering based on high-quality products”, says Jörgen Ekberg, Managing Partner at Litorina Capital Advisors, advisor to Litorina IV. “The company is well positioned to continue its profitable growth in its retail stores as well as online, and we very much look forward to supporting management on this journey.”