Anders Rahr appointed new CEO in Litorina’s portfolio company NN07

The premium menswear brand NN07 announces the appointment of new CEO, Anders Rahr. Tommy Holte, who has held the role of CEO since 2007, joins the board of directors as planned and hands over the responsibility as CEO (to Anders Rahr) from 29 March 2021.


“NN07 is on a growth journey and the international potential is huge. On behalf of the Board of Directors, I am therefore pleased to present Anders Rahr as NN07’s new CEO. With Anders Rahr’s consumer focus, digital approach, and leadership experience, we are confident that he is the right person to lead the next phase of NN07’s journey. He will, together with the organization and our partners, take NN07 to the next level by accelerating internationally and digitally”, says Fabian Månsson, chairman of the board.

“I have been privileged to be part of finding my successor and work alongside Anders Rahr for the past eight months, and I know that he and the amazing people at NN07 will grow the company even stronger. I am very passionate about NN07 and the future journey of the company, so I am excited to continue to develop the brand from a position on the board”, says Tommy Holte.

With a background in e-commerce, Anders Rahr has previously been spearheading digital transformations and international growth. In addition, he comes with solid experience from the industry, where he was part of the executive leadership team in IC Group. As part of the transition to the new role, Anders has for the past eight months worked at NN07 on the brand’s digital strategy centred around the consumer brand experience.

“NN07 focuses on quality and responsible production and is based on a strong set of values that match my personal values. NN stands for ‘No Nationality’ and this is a founding purpose embedded in the brand that is more relevant now than ever before. I therefore look forward to introducing our brand and uncompromising products to even more retailers and consumers locally and internationally. In addition to our home market of Scandinavia, Europe and the USA have also given us a warm welcome, and we are well on our way to establishing NN07 as a truly international brand. Here, strong long-term partnerships, increased focus on digital channels and our boundless dedication to the product will play a crucial role. I am excited and very grateful to be part of the company and the talented team”, says the new CEO, Anders Rahr.

NN07 enjoys great success in Scandinavia and has, despite COVID-19, also experienced growth in the international markets, including USA. NN07 is sold by 400 premium retailers worldwide, counting i.e., Magasin, Kaufmann, Høyer, Retro, NK, Jupiter, Care of Carl, Mr. Porter, End Clothing, Nordstrom, Bloomingdale’s, Liberty, Bijenkorf, Couf, Merci, Printemps, Le Bon Marche, Breuninger og Engelhorn, as well as

Tommy Holte joins NN07’s board, where he will continue to be part of the brand’s development. The Board of Directors also consists of Chairman, Fabian Månsson (former CEO of H&M), Hans Davidson (former CEO of ETON), Anders Cleemann (CEO of Muuto) and representatives from Litorina and Fidelio Capital.

For further information, please contact:

Gustav Thott, partner, Litorina Capital Advisors
Tel.: +46 8 545 181 85

About Litorina

Litorina, founded in 1998, invests in niche market leading companies with headquarters in the Nordics. Litorina partners with management teams and entrepreneurs that want to take their companies to full potential. Litorina aims to build larger, better and more sustainable companies by contributing relevant experience, knowledge, passion and resources to accelerate growth. For more information, please visit