Care of Carl.
Care of Carl, founded in 2010, is a leading Nordic online retailer of well-known, high-quality brands within apparel, footwear and accessories for men. The company has built its leading position and strong customer loyalty on offering a carefully curated selection of renowned brands online with a first-class customer experience and a high service level.
Value creation plan.
- Strengthen and support the organization to enable planned expansion
- Leverage strong online migration within premium menswear
- Continue Nordic expansion to capture clear market leading Nordic position
- Expand into new markets outside Nordic region
- Continue to expand brand portfolio and strengthen supplier relationships
Borås, Sweden
Headquarters
Mathias Ekström
CEO
Chairman
SEK ~350m
Sales
~80
Employees
~70%
Litorina’s ownership
Litorina V
Fund
2018
Year of acquisition
Magnus Ressel,
Cassandra Länninge
Investment team
Website