Mathias brings a decade of e-commerce experience from various leadership roles within the Ellos Group, most recently as Chief Marketing Officer, where he has helped build strong marketing and e-commerce capabilities and transform the company into a leading regional player.
“We are very pleased that Mathias will take over the CEO role of Care of Carl. He will bring valuable e-commerce and marketing skills which will help us enhance our already very strong and successful market position. We are confident that Mathias has the right personality and drive to fit into the Care of Carl team and the strong entrepreneurial culture within the company”, says Fabian Månsson, chairman of the board.
“I look forward to joining Care of Carl and working with the very dedicated and talented team. My ambition is that we together will develop and refine Care of Carl’s customer offering and product assortment to enable even more customers to experience our curated selection of premium and luxury products for style conscious men. I believe Care of Carl has great potential to further cement its strong Nordic market position and at the same time expand into additional markets across Europe”, says Mathias Ekström.
“I’m extremely proud over what we have created and achieved with Care of Carl over the last ten years”, says Henning Källqvist. “Now it’s time for Mathias to take over as my successor and I am confident that he will be a great fit with the team and culture of the company. I look forward to continuing the development of Care of Carl through my new role on the board.”
Mathias will start his role as CEO as soon as possible. Henning will continue to support the company through the board of directors and remain the second largest shareholder.
